Why Online Health Content Should Be Created by Healthcare Professionals

It's common knowledge that the internet isn't a dependable source for medical advice, yet we often find ourselves searching our symptoms online. How can we distinguish between accurate and inaccurate information? Who should we trust?

As a registered nurse and health content writer, I believe credible online medical content isn’t just beneficial but life changing. Dependable health information is crucial when deciding to schedule an appointment, visit the emergency department, or understand a prescription's side effect. Licensed healthcare professionals are the most qualified to create this content due to their comprehensive education, training, and field experience.

The Risks of Inaccurate Online Health Information

Online health content plays a vital role in individuals' health decisions. Many people trust the health information they find online causing inaccurate information to be potentially disastrous to their well-being. Inaccurate content can result in delayed medical care, heightened anxiety, and negative health long-term outcomes. Misinformation shakes the reader's confidence in your platform and raises doubts about the integrity of your entire brand.

When health content is created by nurses, doctors, dietitians, or therapists, it is grounded in evidence-based practice and real-world experience. Health professionals know how to interpret research, translate medical jargon into plain language, and, most importantly, prioritize patient safety.

The Benefits of Health Content Written by Professionals

Nurses are the most trusted profession, according to a 2023 poll by Gallup. When a nurse writes health content, readers believe it is based on years of training and life experience. Health professionals understand the complexities of the human body, disease, and treatment but are also able to break it down into bite-sized chunks, so patients understand and feel capable to handle a potentially life-changing diagnosis. A reader empowered with truth will see positive results, deepening trust in your brand and causing them to return again and again.

Benefits of RN written health content:

• Trust & Authority: Nursing is a highly trusted profession; many people believe nurses are honest and ethical.

• Evidence-based, accurate content: Nurses have been formally educated, trained, and experienced in interpreting research information.

  
  

• Field Experience: Important insights into the medical field leak into health professionals' writing, leading the reader to a thorough understanding.

  
  

• Clarity: Nurses are capable of explaining complex medical terms in a way that readers understand, empowering people to make healthy choices.

  
  

• SEO & Visibility: Search engines value health content written by healthcare professionals and may boost your website to attract more visitors.

  
  

How Credible Health Writing Supports SEO & Patient Trust

Search engine algorithms boost health articles written by health professionals to help the public easily find accurate information. According to Google for Developers, Google determines the quality of online content based on factors such as experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Therefore, having a health professional write and review health content is highly relevant to the success and visibility of a site.

Work With a Nurse Writer to Elevate Your Health Content

Show your readers you care about their health by hiring a healthcare professional to create high quality content for your website. Prove you value delivering information rooted in professional knowledge and experience that helps readers improve their quality of life and aren’t producing content only for clicks and views. When you hire a qualified medical writer, you’re investing in your reputation, your patients’ trust, and better health outcomes for the people you serve.

Ready to Share Better Health Information?

I’m a registered nurse experienced in writing, specialized in functional rehabilitation, and passionate about holistic health. If you're ready to provide reliable, easy-to-understand, medically reviewed health content that readers will trust, click the Get in Touch button below and let's begin.

Get in Touch

References

Brenan, M. and Jones, J. M. (2024, January 22). Ethics Ratings of Nearly All Professions Down in U.S. Gallup. Ethics Ratings of Nearly All Professions Down in U.S. 

Creating helpful, reliable, people-first content (2025, February 4). Google Search Central. Creating Helpful, Reliable, People-First Content | Google Search Central  |  Documentation  |  Google for Developers